The honest filter
If a tool does not save measurable time, speed up a reply, or reduce a mistake that costs money, it is probably hype, for now.
What tends to work today
| Job | Why it works |
|---|---|
| Drafting repetitive emails and messages | Low risk, high volume, easy to review |
| Summarising long threads or documents | Saves desk time immediately |
| First-pass social or GBP post ideas | You still approve before publishing |
| Internal checklists and SOPs | Keeps quality consistent as you grow |
TODO: Harrison: add one Warrington-specific anecdote
What is usually oversold
- "Full AI transformation" roadmaps for a five-person firm
- Generic chatbots with no connection to your pricing or process
- Tools that create more dashboards but no fewer hours
How I approach it with clients
- Map where hours actually go.
- Pilot one or two high-value workflows.
- Embed what works; drop what does not.
That is the same philosophy behind AI consulting in Warrington: built to work, not to impress on LinkedIn.
Further reading
- [Why ChatGPT gives you generic answers (and how to fix it)](/insights/chatgpt-generic-answers-fix/)
- [Custom AI assistant vs off-the-shelf chatbot](/insights/custom-ai-assistant-vs-chatbot/)
Book a call if you want a straight answer on whether AI fits your business.